in order to further expand the reputation, popularity and influence of the "qilu grain and oil" public brand, showcase shandong's high-quality grain and oil products, share development results, and discuss shandong-shaanxi cooperation, the event was hosted by the shandong provincial grain and material reserves bureau and the shaanxi provincial grain and material reserves bureau the 2021 "qilu grain and oils" china tour·xi'an station promotion conference and the shandong-shaanxi production and marketing cooperation forum supported by the company were held on april 23 in xi'an city, shaanxi province.
wang weihua, party secretary and director of the shandong provincial grain and material reserves bureau, led representatives of 65 grain and oil companies in the province and heads of grain and reserve departments in 14 cities and some counties (cities, districts) to participate in the event and delivered a speech at the opening ceremony. under the leadership of fan baojie, director of the linyi municipal grain and material reserve bureau, and wei yanjun, deputy director of the junan county development and reform bureau, zou yefei, deputy general manager of jinsheng group, participated in this event on behalf of the company.
in recent years, under the guidance of the "qilu grain and oil" public brand and regional characteristic brand construction, jinsheng's brand building business has achieved considerable development. as a practitioner of the public brands of "china's good grain and oil demonstration enterprise" and "qilu grain and oil", jinsheng group brought many of its high-quality products to the stage this time, successfully demonstrating its high-quality brand image. the products on display include virgin virgin peanut oil, high-oleic peanut oil, special blended oil for frying, virgin peanut oil and other high-end specialty products fully meet the diversified oil demand in the market and have won enthusiastic attention and praise from visiting leaders and merchants.
during the brand promotion, zou yefei, deputy general manager of jinsheng group, focused on jinsheng's series of high-end products, described in detail the production process of jinsheng's virgin virgin peanut oil, as well as the company's mid- and long-term plans and future vision, and said that he would continue to use "qilu" "grain and oil" activity dongfeng continues to take constructive steps on the road to building the "high quality, good taste" jinsheng brand. at the results signing meeting, zou yefei took the stage as a representative of the contracting enterprise and signed a cooperation agreement with xi'an fuquan grain and oil trading co., ltd., demonstrating his confidence and responsibility to work together and seek common development.
this promotion meeting effectively established a platform for exchanges and cooperation between the grain and oil industries in shandong and shaanxi provinces, and played an effective role in deepening the complementarity of advantages, promoting the docking of production and marketing, and strengthening inter-provincial cooperation and development. jinsheng group will take this promotion meeting as an opportunity to continue to increase external exchanges, cooperation and learning, insist on focusing on both quality and brand, refine and refine process standards, make the grain and oil brand bigger and stronger, and let the good grain and oil from shandong go to a higher level. dining tables for people from many countries help the grain and oil industry achieve high-quality development.
