1. core culturep: integrity, charity, quality, innovation, autonomy, civilization, responsibility, mission.
2. enterprise mission: industry for the people, return to society.
3. strategic objective: build jinsheng brand and a century old enterprise.
4. enterprise vision: become diversified large group enterprises of the most influential brand in china's cereals and oils industry.
5. enterprise policy: survive by quality and develop by science and technology
6. business philosophy: do the character first, then the product; only through good products can have us good returns.
7. quality standard: high quality products ensure 100% concentration, 100% safety, 100% health.
8. core values: be a honest man, do the rightful thing.
9. enterprise spirit: innovate work every day, pursue excellence in everything.
10. factory training: diligence to create brilliance, development beyond the dream.
11. work style: vigorous, fast and efficient.
12. personnel concept: make full use of talents and appoint people on their merits.
13. jinsheng oath: be loyal to jinsheng and perform duties;be a honest man, do the rightful thing; pursuit of excellence; work creatively and pursue excellence.
14. the way of jinsheng difference development:
characteristic culture leading ,
integrity builds morality and cultivate people;
system and mechanism are advanced,
responsibility, rights and obligations are combinated;
peanut chain is deep and wide,
primary industry, secondary industry and tertiary industry are integrated developing;
to be professional, excellent and strong,
create high-end brand.
